Scaling brand tools
Skills
Strategy
Production
Editing
Client
Brand studio
Location
Australia
Year
2024-2025
Credits
Bradley de Vries
Info
As Multimedia Communications Producer at Torrens University Australia, I led the technical design and rollout of custom, user-friendly Motion Graphic Templates (MOGRTs) in After Effects across 4 brands. With modern media requiring hundreds of variations empowering the internal Brand Studio, Product Innovation, Social Media and external 90 Seconds crew to efficiently create brand-compliant assets reduces costs and review overhead. I engineered locked-down 'drag & drop' template suites that enabled broader development of compliant, high-quality digital assets independently. This initiative caught creator outliers and improved workflows for core creatives. Ultimately, the project delivered significant business value by drastically accelerating asset turnaround times and reducing external agency editing costs.