Scaling brand tools

Empowering others to improve brand governance

Empowering others to improve brand governance

Skills

Strategy

Production

Editing

Client

Brand studio

Location

Australia

Year

2024-2025

Credits

Bradley de Vries

Info

As Multimedia Communications Producer at Torrens University Australia, I led the technical design and rollout of custom, user-friendly Motion Graphic Templates (MOGRTs) in After Effects across 4 brands. With modern media requiring hundreds of variations empowering the internal Brand Studio, Product Innovation, Social Media and external 90 Seconds crew to efficiently create brand-compliant assets reduces costs and review overhead. I engineered locked-down 'drag & drop' template suites that enabled broader development of compliant, high-quality digital assets independently. This initiative caught creator outliers and improved workflows for core creatives. Ultimately, the project delivered significant business value by drastically accelerating asset turnaround times and reducing external agency editing costs.

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